our philosophy

Identity started out with an idea to provide flexibility in a rigid production system geared up for large volumes and long lead times and ended up creating a dynamic supply chain that could be  successfully duplicated across multiple countries. 

Ensuring long term survival in an industry as fickle as ours needs a culture of innovation and adaptation. Since its early days, Identity has consciously worked towards executing orders for their aesthetic value and challenging design rather than their bottom line. This hands on approach at Identity has helped us remain fast, flexible and lean with production systems geared up for “zero tolerance“.   

With boots on the ground and an eye for analyzing  the developing trends, Identity Gmbh sits at the top of our product chain by bringing ideas to viable design instantly. Working with just photos, our R&D centre at Identity Indonesia takes over to produce the first prototype in a matter of days, giving our buyers a head start in planning their collections. The team at Identity Singapore steps in to work minutely on raw material, sustainable sourcing and production  to offer honest and transparent pricing, while the production teams at all Identity offices identify mature and  efficient suppliers who would be the best fit for execution of the style. This well oiled machinery works in great depth to offer the shortest possible lead time and transport solutions.  

To ensure unified quality systems across all countries,  Identity has its own system of aesthetic checks on top of quality checks so that product dilution does not occur at any stage of the production process. We remain committed to exceptional quality on all  goods that are shipped under our name.